I recently did an in depth interview with Core 77 about how Superfit Hero came to be. Among a zillion other topics, we talked in great detail about how I broke into the fashion industry with zero fashion background, using my years of experience building tech startups.
"I did a ton of research with my actual customers, and I found out what they needed. By advocating for my customers, I found the confidence to be demanding because I knew what I wanted before I went into the factory. I didn't have all the technical terminology, but I knew how I needed the product to fit, and I knew what problems I was trying to solve. I had to be really strict and then let the professionals fill in the gaps."